AboutWho you are hiring

One person, doing
the whole job.

I am Esteban Montiel. I design and hand-code websites for local businesses, and I fix the local-search problems that keep good shops off the first page.

Most of the businesses I work with have the same shape. They are good at the thing they do, they have real customers who like them, and they are losing work to a competitor who is worse but easier to find. That gap is not a mystery. It is a set of specific, fixable problems, and I can usually name them within an afternoon of research.

Why I start with a free audit

Because the alternative is asking you to trust a stranger about something you cannot verify. A Local Visibility Snapshot puts the actual numbers in front of you: where you rank, who is above you, what your town searches for. If those numbers say you do not need me, the report says that too. You keep it either way.

What I will tell you plainly

I will not promise a first-place ranking, because nobody can. I will not sell you a monthly retainer that produces a dashboard instead of a result. And if the honest answer is that your Google Business Profile needs a month of attention before a new website is worth building, I will say so, even though the profile work is the cheaper job.

How I build

By hand, in HTML and CSS. No WordPress, no page builder, no theme licence, no platform fee that holds your site hostage. The files are yours, they load fast on a phone, and every project ships with a README written in plain English naming each place a price or phone number lives. More on how the builds work.

Where I work

Central Texas, mostly: Kyle, Buda, and San Marcos. Also Appleton and Kimberly, Wisconsin, in the Fox Valley. The work happens remotely either way, but knowing a market matters when the whole job is ranking inside it.

The other half of what I do

I also run Aedifico Consulting, which builds post-sales operating systems for deep tech and robotics companies. Different buyer, same instinct: find the specific broken thing, name it, fix it.

See where you stand.

Free, sourced, and yours whether or not you hire me.

Get the free audit