Titles that name the service and the city
A page titled "Home" tells a search engine nothing. One titled "Therapeutic Massage in San Marcos, TX" matches what people type. This is the cheapest fix in local SEO and the one most often skipped.
Service 02Getting found in your own town
Local SEO
Local SEO is not a mystery and it is not a monthly retainer for nothing. Google publishes the three factors behind local ranking: relevance, distance, and prominence. Your distance is fixed. The other two are work.
A page per service
One combined pricing table competes for nothing. A page each for deep tissue, prenatal, and myofascial gives search engines three things to rank instead of one. This is the single biggest structural change on most rescue jobs.
Structured data
JSON-LD tells Google your business type, address, opening hours, and rating as data rather than as text it has to infer. It is how a listing earns the extra detail that makes a result worth clicking.
Measured from the start
Search Console connected and a baseline recorded on launch day, so the question "did it work" has an answer that is not a feeling.
FAQLocal SEO: common questions
Local SEO: common questions
How long does local SEO take to work?
Structural fixes like titles, schema, and a page per service get indexed within days to a few weeks. Prominence, which mostly means reviews and links, moves over months. Anyone promising a top-three ranking by a fixed date is guessing.
Is SEO better than running Google Ads?
An ad rents the top spot for exactly as long as the budget runs. This work earns a position that stays after the spending stops. Ads make sense when you need bookings this week; they are a poor substitute for a site that ranks.
Can you guarantee first place?
No, and neither can anyone else. Ranking depends on competitors who are also working, on Google changing its own rules, and on review counts that take real customers to build. What I can show you is exactly where you stand today and what the gap is.
See where you stand first.
The visibility audit is free and yours whether or not you hire me.