Own brandMy own brand
Aedifico Consulting
My consulting practice, selling post-sales operating systems to deep tech and robotics teams. I wrote the positioning and the copy and art-directed the editorial look.
aedifico.io
Captured from the live build. Open the whole page ↗
The problem
A consulting practice selling to a technical buyer who distrusts marketing language. The site had to read as serious to an engineering leader without becoming a wall of grey text.
What I did
- Positioning built around one specific claim rather than a list of capabilities.
- A didone headline on bone paper, with a mono status strip borrowed from instrument panels.
- Copy written for a reader who will stop at the first unsupported superlative.
Where it landed
A different buyer from the rest of this page, and the same approach to earning attention.
Disclosure: Built on Lovable rather than hand-coded. I am credited here for positioning, copy, and art direction, not the build. A hand-coded rebuild is planned.
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